Eric Eckl, Owner — Eric founded Water Words That Work, LLC and oversees all the company’s client projects. Eric has more than 20 years experience planning and executing environmental outreach and communications programs. Eric is a sought-after conference speaker and has appeared on CNN and been quoted in the New York Times. Before starting the firm, Eric worked for Beaconfire Consulting, American Rivers, the U.S. Fish and Wildlife Service, and the Environmental Law Institute.
Email: firstname.lastname@example.org Phone: 800.861.6012 x6
Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your water outreach. This recently updated course draws on an in-depth national assessment of public attitudes and provides unique insights into the messages turn your audience on, and off.
- Part 1. The Perils of Preaching to the Choir. Learn how and why most environmental messages fail to connect. After completing this training, you will be able to spot the signs of “preaching to the choir” and recognize when you are sending messages that miss the mark or aggravate your audience.
- Part 2. The Environmental Message Method, Steps 1-4. Learn to transform professional level conservation writing into messages that are suitable for everyday citizens. You will learn steps 1-4 of the “Environmental Message Method:” Begin With Behavior, Foolproof Photos, Swap the Shoptalk, and the Words That Work.
Funded, in part, by the Resource Enhancement and Protection Conservation Education Program (REAP CEP). Resource Enhancement and Protection Program (REAP): Invest in Iowa, our outdoors, our heritage, our people. REAP is supported by the state of Iowa, providing funding to public and private partners for natural and cultural resources projects, including water quality, wildlife habitat, soil conservation, parks, trails, historic preservation, and more.